"We focus on people; they are our compass." This was noted by the CEO of Groupama Insurance and Groupama Life Insurance, Mrs. Céline Bolard, in a special feature on opinion leaders in insurance by Money.bg.

"In today's fast-moving world, this means we must be extremely agile to meet evolving needs, while remaining highly stable to prevent deviations that could create a long-term burden for the insured," added Mrs. Bolard.

According to Groupama's CEO, the Bulgarian market currently doesn't need brand new products. "At Groupama, we're focusing on delivering higher quality, more accessible services for our customers," Mrs. Bolard added.

Céline Bolard also noted: "I truly believe in the benefits of artificial intelligence. The goal is for AI to take over repetitive, basic tasks so we can enhance our service. Freeing up time from routine work allows our team to focus on customer care—because that's when human connection really matters."

Read the full interview with Céline Bolard to learn more about how Groupama navigates today's turbulent waters, the role of stability, trust, and empathy in the company's strategy, and how customer experience is evolving: interview